erusalem Film Festival is a bilingual branding project for the film festival held at the Cinematheque in Jerusalem. The graphic language draws inspiration from the fusion of the old and the new, the traditional and the modern much like the city itself. The logo integrates Hebrew and English organically, using carefully chosen colors: brown, representing the earth and roots of Jerusalem, and blue, symbolizing open skies, cinema, and creative freedom.
The central element of the brand is the horse an image that accompanies the festival year after year, symbolizing movement, freedom, and the dynamic nature of cinema.