Jerusalem Film Festival is a branding project for the film festival held at the Jerusalem Cinematheque. The graphic language draws inspiration from the fusion of old and new, tradition and modernity, much like the city itself. The logo integrates Hebrew and English organically, using carefully selected colors: brown, representing the earth and roots of Jerusalem, and blue, symbolizing open skies, cinema, and creative freedom. The horse serves as the central element of the brand, appearing year after year and symbolizing movement, freedom, and the dynamic nature of cinema.